ATD Level 1

Entrepreneurship revision questions and answers

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ATD 1

Free Entrepreneurship & communications revision questions & answers-ATD 1

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Category: ATD 1-Entrepreneurship & Communications

1. The following are steps followed by an entrepreneur in the decision making process. Arrange in the correct order. ( use format 1-2-3)

Analyze the problem
Define possible solutions
Recognise the problem
Select best possible solution
Analyze all possible solutions
Implement the decision

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Category: ATD 1-Entrepreneurship & Communications

2. An_____ investor refers to person who invests in a new or small business venture, providing start-up capital or funds for expansion, in exchange for taking an equity position in the company.

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Category: ATD 1-Entrepreneurship & Communications

3. The following are difference between patents, trademarks and copyrights. Which of the following is not true?

A. Patents usually involve a products or a process that has a functional use, whereas copyrights involve creative arts.

B. Trademarks distinguish a product or service from competing products or services ,whereas, patents cover the use of a new technology.

C. Patents distinguish a product or service from competing products or services whereas trademarks cover the use of a new technology.

D. Copyrights apply to works that have a minimal amount of creativity and are fixed in a tangible medium, whereas trademarks cover individual words or phrases as well as logos and other visual images.

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Category: ATD 1-Entrepreneurship & Communications

4. TRUE OR FALSE:A cash budget can be manipulated by managers with ulterior motives to reflect well on themselves.

A. True

B. False

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Category: ATD 1-Entrepreneurship & Communications

5. Entrepreneurs may also be classified as the first generation entrepreneur, Modern entrepreneur and classical entrepreneur. Which of the following describes a classical entrepreneur?

A. A classical entrepreneur is the one who starts an industrial until by innovative skill

B. A classical entrepreneur is the who undertakes those ventures ,which go well along with the changing demand in the market

C. A classical entrepreneur the one who has shown enormous growth of performance in the venture

D. A classical entrepreneur is the one who is concerned with customers and marketing needs through the development of a self-supporting venture and whose aim is to maximise his economic returns and ensure survival of the venture

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Category: ATD 1-Entrepreneurship & Communications

6. Sustainable business practice refers to __________.

A. The practice that focuses on meeting stakeholders needs at all costs.

B. The practice of focusing on long term strategies for making a positive impact on the economy, society and environment.

C. A business whose bottom-line of profit maximization.

D. A business that focuses on implementing marketing strategies to compete globally.

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Category: ATD 1-Entrepreneurship & Communications

7. The following are characteristics of a good interviewer. Which is not true?

A. A good interview has sufficient knowledge about the job for which he/she is taking the interview.

B. A good interview should be able to control their anger or aggressions but do not need to have an empathetic attitude.

C. A good interview shod be able to recognise best combination of individual talents and qualities for a particular job.

D. A good interview should have a stable personality and emotional maturity.

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Category: ATD 1-Entrepreneurship & Communications

8. TRUE OR FALSE:Internal communication is always formal ,whereas external communications is either formal or informal.

A. True

B. False

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Category: ATD 1-Entrepreneurship & Communications

9. A Communications consultant__________

A. Is a marketing agent that is hired by a business to obtain positive press coverage.

B. Prepares internal and external media releases for a company and creates strategies to strengthen communication among employees and with clients.

C. Is responsible for finding customers who would purchase a company’s products.

D. Is a communications specialist who works as an intermediary between the public and an organization /business.

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Category: ATD 1-Entrepreneurship & Communications

10. Which of the following is not a factor to consider before buying shares in a public company ?

A. Look for stocks whose earnings and cash flow per share are positive and also offer dividends .

B. Always seek and buy stocks that are popular with everyone .

C. Look for companies with superior return on assets (ROA).

D. Look for companies with high/strong net margins (i.e. good financial health).

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Category: ATD 1-Entrepreneurship & Communications

11. The contents of a memorandum of association include_____________

A. Directors, Situation clause, Objects clause, Liability Clause, Capital clause and consent clause.

B. Name clause, Situation clause, Objects clause, Liability Clause, Capital clause and consent clause.

C. Objects clause, Liability Clause, Capital clause, Consent clause, Shareholders,& General meetings.

D. Voting rights, Winding up, Situation clause, Objects clause, Liability Clause, Capital clause and Consent clause.

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Category: ATD 1-Entrepreneurship & Communications

13. TRUE OR FALSE: A company can minimize operational risks by increasing competition through advertising

A. True

B. False

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Category: ATD 1-Entrepreneurship & Communications

14. The following are differences between Corporate Social responsibility ( CSR ) and sustainability.Which is not true?

A. CSR looks backwards, reporting on what a business has done to make a contribution to society, whereas, sustainability looks forward, planning the changes a business might make to secure its future (e.g. reducing waste).

B. CSR projects satisfy a present community need ,but don’t always address the underlying issue,whereas,business sustainability is all about long term thinking.

C. CSR does not have to align with a company’s business, whereas, business sustainability initiatives are more integrated into a company’s business initiative.

D. Sustainability is mostly aimed at internal stakeholders ,whereas CSR is aimed at both internal and external stakeholders.

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Category: ATD 1-Entrepreneurship & Communications

15. Which of the following are the demographic factors that impact on the development of an entrepreneur ?

A. Industrial, Competition, Political, Economic, & Cultural.

B. Competition, Political, Economic, Cultural & Motives.

C. Need achievement, Industrial, Competition, & Political, Economic.

D. Cultural, Education, Motive, need achievement and Competition.

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Category: ATD 1-Entrepreneurship & Communications

16. In the context of communications,semantics refers to _____________

A. A set of conventions for a written language that includes spelling, punctuation, capitalization, and word breaks.

B. The study of the principles and rules for constructing phrases and sentences in a language.

C. The study of language from the point of view of language users, which includes language use in terms outside of linguistic knowledge such as context, status of speaker and addressee, and inference and implicature.

D. The study of meaning in a language, which includes the relationship between words and referents, the relationship between words and language users, and the relationship between words and other words.

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Category: ATD 1-Entrepreneurship & Communications

17. A Report may be defined as a statement or an account, either big or small, on some happenings, findings, observations or recommendations prepared either by an individual or by a group. Which of the following is not a characteristic/feature of reports?

A. A report is based on facts and also very often supported with some statics data, & references.

B. A report is meant for circulation either exclusively to an individual, a group of individuals, the public, or members of an organization.

C. A report does not have to have a purpose to be effective.

D. A report is addressed to some definite reader/readers and always has a bearing on time.

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Category: ATD 1-Entrepreneurship & Communications

18. Highlight the steps of making a business telephone call. Arrange in correct order (Answer format 1-2-3)

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Category: ATD 1-Entrepreneurship & Communications

19. The following are benefits why an entrepreneur should segment his business. Which is not ?

A. Provides better opportunities for growth through increased sales since customers can be encourage to ‘trade up’ after being introduced to a particular product with an introductory lower priced product.

B. Enables businesses to fix prices as per customers’ disposable income, hence sales and increased profits.

C. Enables businesses to create separate offers for each segment in relation to different customer needs, thus providing better solutions. This leads to customer loyalty and retention ,hence increased sales.

D. The business’s approach towards the identification of the target consumers may miss potential consumers who may not be a part of the identified consumer segments.

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Category: ATD 1-Entrepreneurship & Communications

20.

The pitch of a person's voice is an example of __________

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